We are all Barefoot.

Barefoot is firmly rooted in Cincinnati, the city on the Ohio River that’s home to iconic architecture, bountiful breweries and deeply polarizing chili. While most of our staff calls the Queen City home, our footprint (see what we did there?) spans multiple states, and our client roster spans the globe.

We’ve built our agency around celebrating and showcasing the individuality of every person here, from the new parents to the pet parents, the video gamers to the book clubbers, the home bakers to the marathon runners. Because we know that diverse backgrounds and experiences makes the work better.

Diversity, Equity and Inclusion

At Barefoot, we believe that innovative, industry-leading work can only happen when we’re consistently exposed to diverse and original thinking. When we create a welcoming environment that is inclusive of all people — one where everyone feels empowered to be their true selves at work — we are better able to serve our clients and our community.

Our commitment to DEI is focused on three themes: our people, our practices and our shared impact.

OUR COMMITMENTS TO OUR PEOPLE

Creating connections between agency members who have shared experiences and backgrounds to help build a stronger sense of belonging, community and inclusion at work

Sharing learning opportunities to broaden our understanding of diverse people, stories and points of view

OUR COMMITMENTS TO OUR PRACTICES

Expanding our recruitment efforts to reach a wider, more diverse array of talent
Updating our interviewing processes to remove unconscious bias

Standardizing our performance reviews and promotion criteria for fair career growth and development

OUR COMMITMENTS TO OUR SHARED IMPACT

Evolving our ways of working to infuse DE&I considerations into all our processes and deliverables

Developing a tracking methodology to easily and consistently share DE&I progress with the agency